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How The 'Niche' Sex Toy Market Grew Into An Unstoppable $15B Industry

Think options like silicone, glass, steel and other safe, comfortable surface materials that make for ease of use and easy clean up when playtime is over. Nonporous materials ensure cleanliness for anything that may be entering your body, and can be sturdier for long-term use. The best sex toys for you are often the ones that meet your individual needs, so it's important to be in tune with what you're looking for. "​​Do what feels good for you as opposed to trying tick boxes," Dr. O'Reilly advises. The magic of magnetic attachments is clear with this fun offering from We-Vibe, which allows you to discreetly slip this clitoral vibrator into the underwear of your choice. With a strong motor, the Moxie can be remotely controlled via the We-Vibe app — but it also comes packaged with a remote control for proximity use as well.

Furthermore, granting customers requests that their data be deleted is a practice many sex toy merchants follow. Because of the intimate nature of your product, it’s especially important to ensure safe online shopping for your current and potential customers. Search engine optimization (SEO) is the term for the process of improving your website’s organic rankings & organic click-through rate. The goal is that your website appears as close to the top results in search engines as possible.

Current conversations about sexuality tend to focus on sexual wellness and self-care. There’s also a feminist thread in conversations discussing sexuality from an equality stance. For example, the term “orgasm gap” was coined to describe the disparity between the sexes in orgasms experienced. You might consider these trends when brainstorming your business branding. However, as generations continue to redefine what sex means to them, the branding options continue to change. With the rise in sextech start-ups, conversations may shift to focus on forward-thinking, tech-savvy solutions to pleasure.

We chose not to test the since-discontinued Unbound Squish because it appeared to be very similar to the Minna Limon, which also offers programmable stimulation and squeeze-pressure technology. Our tester who tried Minna’s similar Ola toy (currently unavailable) found this technology to be more gimmicky than innovative. The tiny, egg-shaped Blush Novelties Aria Flutter Tongue is adorable, but we found the Evolved Tongue Tied to be a better overall choice among tongue-style vibrators (see below).

Proudly female run and owned, we mean business when we say no seedy sex shops, no shame and certainly no stigma or taboos. We’re all about empowering vulva owners in all things pleasurable. GGO is here to normalise female pleasure and make it fun and empowering for girls to get off. Again, the risk of infection is higher if either person has any cuts or broken skin that comes into contact with their partner.