How The 'Niche' Sex Toy Market Grew Into An Unstoppable $15B Industry

Considering her feedback, Duncan created The Venus, a simple silicone dildo resembling a finger that was body-safe, soft, heat-resistant, and available in light pink and chocolate brown. While working as an auto mechanic, he was intrigued by the heat-resistant properties of silicone and its lack of strong chemical odors. This prompted exploration into its potential use in producing dildos that could be safely shared between partners due to its ability to withstand boiling water sterilization. The only obstacle was that the silicone used in automobile parts was unsuitable for body contact.

If you’d like a sex toy that can also legit work as a massager for your back or other parts of your body, this is the one for you—but folks with more sensi clits might want to steer towards clitoral suction toys. “Too few penis toys account for the fact that penises come in all shapes and sizes (duh),” says sex educator Bobby Box previously told Men's Health. To use it, apply a generous amount of water-based lubricant to your penis, then slide the toy over your shaft. “[The toy] has a tightness adjustment functionality that allows you to grip as firm or as soft as you like,” says Box.

We-Vibe is adored for its signature C-shaped wearable couple’s vibrators, originally developed as a unique sensual toy for mutual pleasure. Satisfyer merges tech innovation with sexual wellness to create a multi-sensory experience for women, men and couples that encourages intimate pleasure to become part of our daily routine. Satisfyer is renowned for its unique Air Pulse Technology, featured in best-sellers including the Satisfyer Pro 2 clitoral stimulator.

To better educate shoppers, Zee interviewed Jess O'Reilly, who has a Ph.D. in human sexuality with a focus on teacher education. She is the author of five books including The Ultimate Guide to Seduction and Foreplay and has facilitated over 1,000 workshops in 40 countries from Lebanon to Switzerland. Jess also hosts CityTV's Intimately You, PlayboyTV’s hit reality series Swing, and her weekly @SexWithDrJess podcast alongside her husband, Brandon. All of the toys featured in this guide are paired with proprietary mobile apps that can be used to remotely control them from areas way outside the bedroom, often through WiFi-enabled connections. Some of these apps (Lovense Remote, FeelConnect chiefly among them) simply allow you to access your partner's toy remotely even if you don't have one yourself. All our content is vetted and fact-checked by experts, ensuring you receive knowledgeable, trustworthy advice on sexual wellness.

Although our testers liked the sleek shape and size of this model, in our tests it generally worked better as a G-spot toy than as a clitoral vibrator. The Sassy’s sibling, the Pillow Talk Flirty bullet, is designed specifically for clitoral stimulation, but we found that its vibrations were not as strong as those of our budget pick. Across 10 years of testing, we’ve relied on 11 people with vulvas to compare clitoral toys.

Positioning it is complicated, and our testers said it did not provide enough stimulation to be satisfying. The Jasmine has a small, flexible, vibrating “tongue” set in a loop that is supposed to encircle the clitoris. Though this toy provides powerful, focused stimulation, we found such pinpoint stimulation to be more intense and easier to position with toys like the Lelo Dot and the Dame Aer.

The sense motion technology works by recreating the motions of the control pad in the vibrator. For instance, if you moved the remote fast, the motor would increase, and vice versa. So, instead of seeking out a plus or minus button to cycle through intensities, you can control the whole thing with a flick of the wrist. Equally great for solo and partner play, this one frees you from fussing with controls.
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